Back in mid-April we still had no idea what 2020 was going to look like. With my moving plans stalled at the moment, I pitched a short video campaign to Patagonia Blend to improve brand presence on social media and convey a positive message regarding their new delivery service.
A basic storyboard (below) was produced and we set off to shoot in the Patagonian sunset.
The strategy was to create a story that could be divided into three segments and later deliver three 10-second clips to be released weekly. This would lead to the full version, with the complete story, in a short 40-second clip (that you can see at the bottom).