Welcome to Yum Yum Chicken - it's big, it's bold, it's chicken and it needs to capture customers in a very competitive market 🍗
I helped the team define a striking visual style for photography, a cheeky ToV for social media and custom illustrations.
Yum Yum Chicken in Glasgow's City Centre was all sorts of fun: a unique concept wrapped in a cool design, but needed visual direction.
I stepped in to provide imagery guidelines that complemented the branding. Additionally, I worked on the social media strategy that, together with the lead designer, let to impressive metrics, such as:
I stepped in to provide imagery guidelines that complemented the branding. Additionally, I worked on the social media strategy that, together with the lead designer, let to impressive metrics, such as:
- 61.9K+ content views and 9.1K reach achieved organically through curated content and engagement strategies.
- Audience growth by 1.8K%, by using targeted storytelling, menu highlights, and interactive content.
- Consistently drove high engagement rates, averaging 937 interactions per period.
- Maintained an authentic, energetic brand voice that resonated with the audience, reinforcing Yum Yum Chicken’s position in the local food scene.
- Probably gained a few kilos (not disclosed)
- Probably gained a few kilos (not disclosed)
In addition to Social Media management and Content Creation, I collaborated as a PR consultant with the company to navigate both their opening (generating quirky, engaging preview looks of the renovations and branding) as well as their closing, maintaining a great engagement and preserving the brand's perception.
This task was managed by working closely with the staff and in-house designer as well as creating press releases and media outreach to minimise impact on the brand.